How to create that ride-or-die audience

I love my friends, especially my ride-or-die friends. You know the ones I’m talking about? The ones you know will be there no matter what. They’re gonna show up even if you didn’t ask, they just know you need them.

Like my friend Cassie! She’s a Pinterest Manager, but I’m also blessed enough to know her offline and IRL. 

Because she shows up.

A few weeks ago she showed up at my door because she knew I was struggling with biz stuff. I was really frustrated, confused, and distressed. She could’ve sat on the phone (which is plenty), but instead, she came to my house.

She listened, held space for my emotions, and encouraged me. 

Together, we brainstormed the next steps. She helped me see things I was missing, and she helped me realign. 

Her being there gave me not only clarity but a calmness. 

And I am forever grateful, knowing that she has my back. 

Ride-or-dies are important, even to your business.

That’s right!

Your audience needs to be ride-or-die for your biz + brand.

Why?

A ride-or-die audience is important because those are the people that will follow you as your business evolves. Not only buy from you but be engaged with what you do.

They build a community that’s invested in what you offer.

So then the question becomes: How do you do this?

Be unapologetically yourself with how you show up as a brand/business owner. It will attract that ride-or-dies, and it will repel people who don't want to work with you. 😳

And that’s okay. I promise!

🎥 There is no better medium to showcase your brand and personality than video. If any business is planning on marketing itself through social media, they need to be utilizing short video if they want to keep up.

At the end of the day, people want to feel connected.

They want to be connected to the world they live in, their purpose, and the other people in it.

As a video marketing strategist, I help elevate your brand's voice through the power of video, so that people can develop communal truths, share common experiences, and share their purpose with the rest of the world.

And just like Cassie showed up for me that day, I want you to feel confident showing up for the community you are building. ♥️

Sound like something you’re interested in?

Hit reply or hit up my DMs on Insta! We can chat about how I can help you out!