Become the personal brand that people are invested in and want to invest in.

With great video marketing, duh.

Duh

Transitions are cute. Results are cuter.

People say I’m the best story(selling) Reels creator on the Internet

Hi, I’m Gel

And by people, I mean the academy. I won 3 Reelies Awards. They are Oscars for video marketing. Someone warn Meryl Streep.

get to know me

You know the Reels where someone’s lipsyncing over a 6 second clip, following some dry on-screen text framework of ‘X pain point is solved by Y offer.’ And you watch it (maybe) and then never remember it again? R.I.P.

That’s the opposite of a story(selling) Reel. Story(selling) is when your personality takes center stage in the video, so people want to buy from you first. Then whatever offer you’re talking about is the garnish that they'll be willing to buy instantly after connecting with your personal story.

It’s the coolest way to sell. Because ChatGPT video scripts have made us horribly, irrevocably bored.

These are story(selling) Reels

The engagement of a content creator. The results of business content.

The coolest way to sell

There’s a reason you can quote at least 3 lines from Mean Girls (go ahead, I’ll wait), but can’t remember the last business Reel you watched on Instagram.

Keep watching movies and think that kinda commitment to the plot is *magic*. Or create that magic with Reels people actually want to binge.

01

The Cut

Quick. Snappy. Impactful. 90-minutes to peel back the layers of why you’re not creating personality-first Reels and give your content a full audit. Then, one month of content ideas to film, so you can start showing up as the person you’d want to buy from.

02

The Edit

Fun. Elevated. Intentional. Monthly DFY Reels to keep your corner of the web activating and engaging. Think social media, but instead of stale sales posts, it’s video marketing strategy and implementation that makes people want more of you on their feed (and their bank statement).

Now Casting For

Audition

the chatter

Don’t fear them seeing your IG before talking to you. Pray they stalk your Reels at 2 am, knowing you’ll have the easiest sale to make the next day.

So, what next?

THE SCOPE:

Meet: Nikki

Meet Nikki. Burned out social media manager. Slid into my DMs because she's too busy making her clients' content fire to focus on her own. IYKYK.

01

We built in public.

What we did:

Took her audience BTS of creating an IRL event. Shared her hot takes. Showed the messy, real parts of her work. All with a storytelling edge that made people obsessed with her first, her offer second.

02

content that doesn't feel like content

The Vibe?

Just Nikki being the main character of her own feed. This is the heart and soul of what I do; getting your truest message out into the world in the most organic way. Because you're just being you. Not all content has to feel like a full scale production, sometimes life is just life and we love to see it.

03