What you see here is an accident
Storytime
It all started when my husband asked me to marry him in 2020. I know — cue awwws nothing says forever quite like global chaos. Marrying him meant leaving the home I’d been in for 24 years, moving, and quitting my job. More chaos. Between you and me, job hunting in a difficult market did not sound fun, so I thought, can I make my own job?
Wait, Gel, you didn’t mean to start this business?
Cue Flashback Scene
There she is. Little Gel, holding a camera like a Hollywood director. She’s bossing the kids around like a *slightly toxic* Hollywood director, making them star in her YouTube videos. She wanted to be up there with the brilliant creators behind Charlie Bit My Finger and Justin Bieber singing Baby unplugged.
I want to work for myself. I want flexible hours. I want to work remotely. *Immediately buys a course to become a VA*. I lasted 4 months. Admin Gel is not one you want to invite into your business. But then I thought back to that little girl who was destined for film and storytelling, and thought– woah, the answer is right in front of me. So I niched into video editing and hit 6 figures in my first year.
Yep, found it.
The quickest VA career to ever exist
I didn’t like the way others were doing video
The Plot Twist
2021 was peak pointing, lip syncing, and off-beat dancing (sorry, someone had to say it). So I started creating vlog-style videos, selling with my story instead of that line from Schitt’s Creek. My corner of social media felt different with its nostalgic feel and nod to early 2000s rom coms. And people started asking me, can you make my stuff feel like that? Short answer. Of course.
A Personal Cut
See my work while getting a glimpse into my non-business life
From vlog content to story(selling) Reels
The ending we all saw coming
My clients didn’t just have content that was fun to watch, share, and invest in. They were making more sales by showcasing their personality, bringing people in, and letting the plotline make the sale for them. This wasn’t just mini-vlog content, it was story(selling). And now, more than ever, people want to come back to stories. To get away from pushy hooks. To invest in something real. Aka your personal brand.
Make me the Netflix Special of Online Business
Stop making random Reels. Invest in video marketing that’s deeply rooted in your differentiation. Sell more by being you. Then watch them start calling you the main character.
