Stories that move.
Videos that sell.
Brand storytelling for creatives who want legacy, not just likes.
No trends. No fluff. Just scroll-stopping stories that turn viewers into fans.
DFY
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Strategy
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Editing
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Creative Direction
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DFY 📼 Strategy 📺 Editing 💿 Creative Direction 🎞️
Story-first, scroll-stopping video content.
Remember those early 2000s romantic comedies?
The lighting, the quick cuts between characters, the heartfelt montages, and the way small moments built big emotions? There’s something so real and warm about those films — and I bring that same storytelling magic to your video content.
It’s not about copy-pasting a style, but borrowing that feeling of human connection and cinematic flow to make your brand’s story unforgettable. Your videos won’t just stop the scroll — they’ll stick in hearts and minds.
That’s why I don’t chase trends or quick viral hits. I craft stories that build a legacy — one frame at a time.
what I do best
what I do best
what I do best
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Nail your brand’s core message and video POV — so your content finally reflects the story you’re really trying to tell.
Think: foundational clarity, a few content ideas to get moving.
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This is where we make a custom content calendar — with Reel ideas, formats, and direction for how to bring it all to life.
Think: execution plan, mapped-out Reels, and done-with-you creative direction.
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DFY from concept to final edit, I handle the heavy lifting. A high-touch creative partnership for founders who want beautiful, story-led video — without doing it all themselves.
Think: polished videos that bring your story to life — without the overwhelm of DIY editing.
but without a story, it’s just noise.
I’ll be your (video) bestie
You’re not hiring me to take over — you’re bringing me in to help elevate what you’ve already built.
You’re clear on your business goals. I’m here to make sure your video content tells the story behind them, in a way that feels beautiful, aligned, and totally you.
Let’s Be Pals
Hey, I’m Gel.
My obsession with video started at 12, when I’d run across the street to edit on my neighbor’s Apple desktop — just to see people feel something when they watched what I made.
That instinct still drives everything I do today.
But now, I work with brilliant business owners to help shape their brand stories, craft content that moves the needle, and create videos that actually feel like them.